AAT TRAVEL PROVIDES ALL SUPPORT MATERIALS WITHOUT CHARGE ….EVER
 

HANG TAGS 

The Hang-Tag is designed to be used as either a Hang-Tag or a Door Hanger. These are full color pieces printed both sides on heavy glossy stock. They feature the promotions(s) you are running. There is a place to hand letter in the appropriate price and there is a disclaimer printed on the bottom of the Hang-Tag that notes: "Terms and Conditions apply. See dealer for more details".

Hang –Tags or Door hangers will accomplish two things for the promotion if used properly. First of all the tags will alert the customer to the fact there is an additional buying incentive that is not available from the competition. When this interest is created it allows the salesperson an opening to negotiation they might not have had. Secondly, by judicious placement of the tags, the dealer can create the impression that not all the models come with an incentive. This provides a good negotiating point for the salesperson. For example, in the showroom only use the tags on the most expensive vehicle(s). On the new car lot use them on every third or fourth vehicle in the front line then randomly on the remainder of the inventory. If you are using it on used cars then put the tags only on the 60 or 90day inventory. This along with a reasonable spiff will help to get the slow movers over the curb. For more information on the proper use of Hang-Tags/Door Hangers see your "Guide to Running a Successful Promotion."
 

SAMPLE VOUCHERS 

Sample vouchers or certificates are provided to the sales and finance management people to show to a potential customer when necessary. These vouchers are marked prominently with the word “sample” and have only display value. It is inadvisable to use a live voucher for several reasons but mainly because they can be stolen. Live vouchers should be kept locked up and one management person put in charge of those vouchers. More information regarding this can be found in your “Guide to Running a Successful Promotion.”

POSTERS

Wall posters will be supplied for use in the F&I offices (very important), showroom, waiting room and other spots where customers may gather. These posters are designed to promote the promotion in store.

DESK TENTS and DOOR HANGERS

Desk tents are free-standing promotional pieces designed to catch the customers eye and alert him to the promotion.
They feature the specific program the dealer is using and are printed full color on glossy stock. They are in two sizes 5"X 6" high and 6" x 4" high. Desk tents can be used anywhere the customer will notice them, the service department, F&I offices, Salespersons desks, literally anyplace where a visitor will see them.

GUIDE TO RUNNING A SUCCESSFUL PROMOTION 

This is a complete guide to running a successful promotion in your dealership based on the experience of the provider as well as the experiences of previous dealers. This guide is written for the specific program the client dealer has purchased and discusses all aspects of the promotion from arousing and maintaining positive cooperation within the dealership to indicating how best to use the support materials, to how AAT handles customer questions. It also gives details as to the nuances of the specifics This manual is unique to AAT Travel and is a valuable aid to the dealer.

BE-BACK CARDS 

The Be-Back cards supplied with the program are full color and depict the specific promotion being used. They are 10" X 5 ½ " with a partial fold over, the are two cut outs to allow a business card to be inserted. The card asks the customer to "come back at time of purchase for a complimentary certificate…". Be-Back cards are a very effective selling tool when used properly. It is imperative the sales people understand the value of this card as it directly relates to their individual sales performance as well to the effectiveness of the promotion. During the promotion every salesperson should have a supply of Be-Back cards on their person and each card should have the salespersons card inserted. Not every card brings back a customer but when one does it is a sale for the dealership and for the salesperson that very well might have been lost to the competition. A space for an expiration date is included on the card and this must be filled in. The date should be no more that 48 hours from the time of contact. This will give the proper urgency to the offer.

PROMOTIONAL BUTTONS - Promotional buttons are designed to be worn by anyone in the dealership that comes in contact with a potential customer. This means sales people as well as service writers, porters, F&I people, countermen, and the receptionist(s). The function of the button is to alert the potential customer that a) there is a substantial promotion in progress they may not be aware of and, b) that there is an extra bonus available that the competition does not have. Anything the dealer can do to prompt the customer into asking questions is beneficial. The managers should be charged with making sure the people in their charge …have their button on at all times.

BALLOONS -

Balloons are another way to create excitement, prompt questions, and decorate the showroom. Multiple bunches are the best way to use them and they can be given to the children of potential customers.

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